COMMUNN

Designed a scalable operations platform for creators, coaches, studios, and community-led businesses, enabling payments, subscriptions, and member management from the ground up.

time

Jun 2023 - Jan 2024

role

Founding Product Designer

TEAM

PM, CEO, Devlopement Team

project type

0→1 Product

B2B SaaS

UX Research

Product Design

Branding

Marketing Website

Dashboard

Visitors by Source

18.62K

Monthly Visits

Desktop

Andriod App

iOS App

Mobile Web

8.32K

Total Transactions

13%

than last month

83.02K

Total Posts

17%

context

Different businesses, same operational challenges.

While working with multiple small and community-led businesses, WebxInfinity observed that clients across industries were building custom tools to manage their operations. Despite surface-level differences, their day-to-day operational challenges were largely the same.

Rather than continuing to create isolated solutions, the team explored a single customizable platform. I was brought in as the Product Designer to identify shared patterns and shape the product from the ground up.

problem

Running a business meant constantly switching between tools just to get basic work done.

Businesses relied on a mix of websites, payment links, spreadsheets, booking tools, and messaging apps to manage daily operations. Simple tasks often required jumping between multiple platforms, manually reconciling information, and adapting workflows that were never designed for their needs.

SOLUTION PREVIEW

Impact

Within the first 2 months after launch, Communn was adopted by existing service clients and used for daily operations, resulting in the following outcomes:

+

Paying customers using the platform.

₹

0.0

M

+

In monthly transactions processed through Communn.

+

Members managed on the platform.

timeline

56+

SCREENS

120+

DAYS

Jun

2023

Jul

Aug

Sep

Oct

Nov

Strategy

UI

Research

UX

Research

I started by conducting 9 User Interviews to understand how different businesses run their day-to-day operations.

The interviews focused on community-led and service-based businesses, exploring how they manage people, coordination, and operations. Rather than validating features, the goal was to uncover repeating patterns, pain points, and expectations across different business models.

Categories of Service Clients Interviewed

Fitness Clubs

Gyms, yoga studios and meditation centers

Teaching Institutes

Coaching centers, and job training programs

Networking Organizations

Professional and business networking communities

Education Consultants

Abroad studies and career guidance services

Competitor Analysis

Reviewed leading platforms that support community-led businesses to understand how they handle operations at scale.

While these tools offered strong features in isolation, most lacked a unified system for managing operations end-to-end, leading to fragmented experiences for admins.

Key Insights

After synthesizing findings from user interviews and competitor analysis, six core insight areas emerged that guided key design decisions.

Content Management

Admins need a single place to monitor and regulate content shared by both admins and members to maintain quality and community guidelines.

Member Management

Community managers need better tools to invite members, assign roles, and track activity and engagement at scale.

Financial Administration

Businesses need clearer visibility into revenue, balances, and transactions, along with flexible filtering for smarter payment management.

Subscriptions Administration

Admins need simple ways to create flexible plans, automate billing, and send reminders to reduce manual follow-ups.

Dashboard Analytics

Decision-making requires a consolidated analytics view with filters that surface engagement trends and growth signals.

Communication

Communities need scalable direct and group messaging that supports coordination while protecting personal information.

Who Are the Users?

Used by a diverse age range, from teens to older adults, requiring the experience to be simple and accessible.

01 Admins

+

02 Members

+

03 Support Staff

+

Design Solution

Defining Core User Flows & Wireframes

Dashboard
Communities
Plans
Payment Transactions
Payment Request
Create a community

core workflows

ADMIN INTERFACE

01 — Setting Up a Community

Admins begin by setting up their business as a community, shaping how members interact and engage. This approach shifts the experience from transactional to more personal and relationship-driven.

Guides users through a structured, step-by-step setup to define and organize the information displayed for their community, including selecting an available domain within the platform

Generates a dedicated, shareable page within the system that functions as a public-facing entry point for the community.

02 — Add and Manage Members

Defined how users enter and are organized within the community by designing flows for invites, approvals, and role assignment. This created a clear structure for access and participation, reducing ambiguity as communities scaled.

Bulk invite flows, join request handling, and role-based permissions were integrated into a single system.

03 — Subscription Setup

Designed a flexible plan configuration system where pricing, duration, and access levels can be defined based on different community needs. This allowed businesses to structure access without relying on rigid, one-size-fits-all models.

Includes plan setup with variable pricing, time-based access, automated billing, and renewal reminders.

04 — Payments & Revenue

Designed a financial tracking layer that surfaces key metrics such as earnings, balances, and transaction states in a single view. Filtering capabilities were introduced to help users break down revenue across communities and time periods.

Supports real-time tracking with filters for date ranges and community-specific insights.

05 — Dashboard & Insights

Designed a centralized view to surface key metrics around growth and engagement, making it easier to monitor community performance over time. Filtering was introduced to allow users to focus on specific communities and time ranges.

Includes real-time insights with community-level and date-based filtering.

MEMBERS INTERFACE

Member's Platform Experience

A quick walkthrough of the member experience across key sections of the community.

Key Highlights:

Home feed for updates and posts from the community

Chat interface for direct communication

Payment reminders surfaced for upcoming dues

Plan selection for subscriptions and access

Member directory to view and explore participants

About section for community details

Visual Style and Branding

OneCommunn

OneCommunn

onecommunn.com

Created the brand identity, logo, and a cohesive visual language that defines the look and feel of the product across the platform.

Montserrat

Regular

Medium

Semibold

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# 389C80

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# 7FC41B

# FE7F06

# DA0242

Landing Experience

Designed the landing page across web and mobile to clearly communicate the product, using structured sections and user story–based use cases to help different businesses understand how it fits their needs.

Roadblocks & reflection

Designing for diverse business needs meant constantly refining flows and making trade-offs.

Simplifying complex features by grounding them in real business needs

Sticking to a consistent visual style as the product evolved

Improving clarity in developer handoff and communication

In hindsight, narrowing to a few core use cases would have made the experience more focused and scalable

View the desktop version for the complete experience.

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Let’s build

something

intentional

impactful

scalable

pallavikothapalli22@gmail.com

Calendly

X/Twitter

Let’s build

something

intentional

impactful

scalable

pallavikothapalli22@gmail.com

Calendly

X/Twitter

Let’s build

something

intentional

impactful

scalable

pallavikothapalli22@gmail.com

Calendly

X/Twitter