communn
Designed a scalable operations platform for creators, coaches, studios, and community-led businesses, enabling payments, subscriptions, and member management from the ground up.
time
Jun 2023 - Jan 2024
role
Sole Product Designer
TEAM
PM, CEO, Devlopement Team
project type
0→1 Product
B2B SaaS
UX Research
Product Design
Branding
Marketing Website
Dashboard
Visitors by Source
18.62K
Monthly Visits
Desktop
Andriod App
iOS App
Mobile Web
8.32K
Total Transactions
13%
than last month
83.02K
Total Posts
17%
context
Different businesses, same operational challenges.
While working with multiple small and community-led businesses, WebxInfinity observed that clients across industries were building custom tools to manage their operations. Despite surface-level differences, their day-to-day operational challenges were largely the same.
Rather than continuing to create isolated solutions, the team explored a single customizable platform. I was brought in as the Product Designer to identify shared patterns and shape the product from the ground up.
SMALL
BUSINESS OWNERS
Collect payments through UPI
Add Members
DMs from clients
New services
Handle Website
problem
Running a business meant constantly switching between tools just to get basic work done.
Businesses relied on a mix of websites, payment links, spreadsheets, booking tools, and messaging apps to manage daily operations. Simple tasks often required jumping between multiple platforms, manually reconciling information, and adapting workflows that were never designed for their needs.
Impact
Within the first 2 months after launch, Communn was adopted by existing service clients and used for daily operations, resulting in the following outcomes:
+
Paying customers using the platform.
₹
M
+
In monthly transactions processed through Communn.
+
Members managed on the platform.
timeline
56+
SCREENS
120+
DAYS
Jun
2023
Jul
Aug
Sep
Oct
Nov
Strategy
UI
Research
UX
Research
I started by conducting 9 User Interviews to understand how different businesses run their day-to-day operations.
The interviews focused on community-led and service-based businesses, exploring how they manage people, coordination, and operations. Rather than validating features, the goal was to uncover repeating patterns, pain points, and expectations across different business models.
Categories of Service Clients Interviewed
4
Fitness Clubs
Gyms, yoga studios and meditation centers
2
Teaching Institutes
Coaching centers, and job training programs
1
Networking Organizations
Professional and business networking communities
2
Education Consultants
Abroad studies and career guidance services
We manage deadlines, student queries, and counsellor support every day. We need reminders, content sharing, and role-based support without risking student privacy.
Careergyan (Abroad Education Consultant)
“Managing communication for 400 members just doesn’t scale with basic group tools.”
BNI Bangalore Branch (Professional Networking Organization)
I handle multiple batches at the same time, and it’s hard to keep track of who’s progressing and who needs attention. I need better batch management and tracking.
Teach architecture software courses
"Managing payments and messages across different apps is messy. I just want one app that does everything."
Bengaluru Fitness Club (BFC) Personal Trainer
Interviews Worth Highlighting
Competitor Analysis
Reviewed leading platforms that support community-led businesses to understand how they handle operations at scale.
While these tools offered strong features in isolation, most lacked a unified system for managing operations end-to-end, leading to fragmented experiences for admins.
Key Insights
After synthesizing findings from user interviews and competitor analysis, six core insight areas emerged that guided key design decisions.
Content Management
Admins need a single place to monitor and regulate content shared by both admins and members to maintain quality and community guidelines.
Member Management
Community managers need better tools to invite members, assign roles, and track activity and engagement at scale.
Financial Administration
Businesses need clearer visibility into revenue, balances, and transactions, along with flexible filtering for smarter payment management.
Subscriptions Administration
Admins need simple ways to create flexible plans, automate billing, and send reminders to reduce manual follow-ups.
Dashboard Analytics
Decision-making requires a consolidated analytics view with filters that surface engagement trends and growth signals.
Communication
Communities need scalable direct and group messaging that supports coordination while protecting personal information.
Who Are the Users?
Used by a diverse age range, from teens to older adults, requiring the experience to be simple and accessible.
01
Admins
+
02
Members
+
03
Support Staff
+
Design Solution
Defining Core User Flows & Wireframes
Dashboard
Communities
Plans
Payment Transactions
Payment Request
Create a community
core workflows
ADMIN INTERFACE
01 — Setting Up a Community
Admins begin by setting up their business as a community, shaping how members interact and engage. This approach shifts the experience from transactional to more personal and relationship-driven.
Guides users through a structured, step-by-step setup to define and organize the information displayed for their community, including selecting an available domain within the platform
Generates a dedicated, shareable page within the system that functions as a public-facing entry point for the community.
02 — Add and Manage Members
Defined how users enter and are organized within the community by designing flows for invites, approvals, and role assignment. This created a clear structure for access and participation, reducing ambiguity as communities scaled.
Bulk invite flows, join request handling, and role-based permissions were integrated into a single system.
03 — Content & Visibility
Established a content system that balances controlled communication with open engagement. Designed rules around who can post and how content is surfaced, ensuring admins can share updates while maintaining oversight of member activity.
Includes announcement flows, configurable posting permissions, and moderation controls.
04 — Subscription Setup
Designed a flexible plan configuration system where pricing, duration, and access levels can be defined based on different community needs. This allowed businesses to structure access without relying on rigid, one-size-fits-all models.
Includes plan setup with variable pricing, time-based access, automated billing, and renewal reminders.
05 — Payments & Revenue
Designed a financial tracking layer that surfaces key metrics such as earnings, balances, and transaction states in a single view. Filtering capabilities were introduced to help users break down revenue across communities and time periods.
Supports real-time tracking with filters for date ranges and community-specific insights.
06 — Dashboard & Insights
Designed a centralized view to surface key metrics around growth and engagement, making it easier to monitor community performance over time. Filtering was introduced to allow users to focus on specific communities and time ranges.
Includes real-time insights with community-level and date-based filtering.
07 — Multi-Community Management
Introduced a structure for managing multiple communities within a single account, supporting users who operate across different locations or business contexts. This allows each community to function independently while remaining accessible from a unified system.
Includes a community list view with admin visibility, shareable links, and the ability to create and switch between communities.
MEMBERS INTERFACE
Member's Platform Experience
A quick walkthrough of the member experience across key sections of the community.
Key Highlights:
Home feed for updates and posts from the community
Chat interface for direct communication
Payment reminders surfaced for upcoming dues
Plan selection for subscriptions and access
Member directory to view and explore participants
About section for community details
Visual Style and Branding
OneCommunn
OneCommunn
onecommunn.com
Created the brand identity, logo, and a cohesive visual language that defines the look and feel of the product across the platform.
Aa
Montserrat
Regular
Medium
Semibold
# 2653A3
# 4BA1CB
# 389C80
# 227727
# 7FC41B
# FE7F06
# DA0242
Landing Experience
Designed the landing page across web and mobile to clearly communicate the product, using structured sections and user story–based use cases to help different businesses understand how it fits their needs.
Roadblocks & reflection
Designing for diverse business needs meant constantly refining flows and making trade-offs.
Simplifying complex features by grounding them in real business needs
Sticking to a consistent visual style as the product evolved
Improving clarity in developer handoff and communication
Taking ownership of an end-to-end project and learning through it
In hindsight, narrowing to a few core use cases would have made the experience more focused and scalable
OTHER PROJECTS
Let’s make
something