communn
Designed a scalable operations platform for creators, coaches, studios, and community-led businesses, enabling payments, subscriptions, and member management from the ground up.
time
Jun 2023 - Jan 2024
role
Sole Product Designer
TEAM
PM, CEO, Back-end Team
project type
0→1 Product
B2B SaaS
UX Research
Product Design
Branding
Marketing Website
Dashboard
Visitors by Source
18.62K
Monthly Visits
Desktop
Andriod App
iOS App
Mobile Web
8.32K
Total Transactions
13%
than last month
83.02K
Total Posts
17%
context
Different businesses, same operational challenges.
While working with multiple small and community-led businesses, WebxInfinity observed that clients across industries were building custom tools to manage their operations. Despite surface-level differences, their day-to-day operational challenges were largely the same.
Rather than continuing to create isolated solutions, the team explored a single customizable platform. I was brought in as the Product Designer to identify shared patterns and shape the product from the ground up.
problem
Running a business meant constantly switching between tools just to get basic work done.
Businesses relied on a mix of websites, payment links, spreadsheets, booking tools, and messaging apps to manage daily operations. Simple tasks often required jumping between multiple platforms, manually reconciling information, and adapting workflows that were never designed for their needs.
Impact
Within the first 2 months after launch, Communn was adopted by existing service clients and used for daily operations, resulting in the following outcomes:
+
Paying customers using the platform.
₹
M
+
In monthly transactions processed through Communn.
+
Members managed on the platform.
Research
I started by conducting 9 User Interviews to understand how different businesses run their day-to-day operations.
The interviews focused on community-led and service-based businesses, exploring how they manage people, coordination, and operations. Rather than validating features, the goal was to uncover repeating patterns, pain points, and expectations across different business models.
Categories of Service Clients Interviewed
4
Fitness Clubs
Gyms, yoga studios and meditation centers
2
Teaching Institutes
Coaching centers, and job training programs
1
Networking Organizations
Professional and business networking communities
2
Education Consultants
Abroad studies and career guidance services
We manage deadlines, student queries, and counsellor support every day. We need reminders, content sharing, and role-based support without risking student privacy.
Careergyan (Abroad Education Consultant)
“Managing communication for 400 members just doesn’t scale with basic group tools.”
BNI Bangalore Branch (Professional Networking Organization)
I handle multiple batches at the same time, and it’s hard to keep track of who’s progressing and who needs attention. I need better batch management and tracking.
Teach architecture software courses
"Managing payments and messages across different apps is messy. I just want one app that does everything."
Bengaluru Fitness Club (BFC) Personal Trainer
Interviews Worth Highlighting
Competitor Analysis
Rather than continuing to create isolated solutions, the team explored a single customizable platform. I was brought in as the Product Designer to identify shared patterns and shape the product from the ground up.
Key Insights
After synthesizing findings from user interviews and competitor analysis, six core insight areas emerged that guided key design decisions.
Content Management
Admins need a single place to monitor and regulate content shared by both admins and members to maintain quality and community guidelines.
Member Management
Community managers need better tools to invite members, assign roles, and track activity and engagement at scale.
Financial Administration
Businesses need clearer visibility into revenue, balances, and transactions, along with flexible filtering for smarter payment management.
Subscriptions Administration
Admins need simple ways to create flexible plans, automate billing, and send reminders to reduce manual follow-ups.
Dashboard Analytics
Decision-making requires a consolidated analytics view with filters that surface engagement trends and growth signals.
Communication
Communities need scalable direct and group messaging that supports coordination while protecting personal information.
Who Are the Users?
Used by a diverse age range, from teens to older adults, requiring the experience to be simple and accessible.
01
Admins
+
02
Members
+
03
Support Staff
+
Design Solution
Defining Core User Flows & Wireframes
Dashboard
Communities
Plans
Payment Transactions
Payment Request
Create a community
Visual Style and Branding
OneCommunn
OneCommunn
onecommunn.com
Montserrat is a geometric sans-serif typeface designed by Argentine graphic designer Julieta Ulanovsky and released in 2011. It was inspired by posters, signs and painted windows from the first half of the twentieth century, seen in the historic Montserrat neighbourhood of Buenos Aires.
Aa
Montserrat
Regular
Medium
Semibold
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OTHER PROJECT.
Framer 2023
Amsterdam