top of page
Menu
Banner 1.png
Overview
OVERVIEW

Communn, an innovative and customizable community management platform, redefines streamlined community management, fostering elevated engagement and empowerment for both administrators and members. Available across web and mobile applications, it caters specifically to the Indian market.

ROLE & DURATION
Lead Product Designer | Webxinfinity
User Research, Interaction, Visual design & Prototyping, Responsive Design
Jun 2023 - Present
DESIGN PROCESS
DEsign process.png
56+
SCREENS
120+
DAYS
PROBLEM

Addressing the need for an intuitive and versatile community management platform for india that caters to the diverse requirements of various user types while ensuring streamlined content management, robust member engagement, transparent financial administration, and insightful analytics to optimize user experiences.

Competitor Analysis
COMPETITOR ANALYSIS
image 57.png

  • Robust community-building features.

  • Versatile customization options for communities.

  • Comprehensive member engagement tools.
    Support for multimedia content sharing.

  • Limited integration with other platforms.

  • Learning curve for new users.

  • Complex setup for larger communities.

  • Limited analytics and reporting functionalities.

Group 23930.png
image 58.png

  • Tailoring experiences and features to meet specific requirements.

  • User-friendly interface, ensuring ease of use for newcomers.

  • Organized segmentation for events and content management.

  • Absence of direct chat and messaging capabilities, relying on external apps for communication.

  • Lack of a centralized dashboard for comprehensive analytics across communities.

  • Limited interactivity for members, with only managers authorized to post and engage.

Group 23930.png
STRENGTHS
WEAKNESSES
image 59.png

  • Accessibility in 10+ Indian languages, catering to diverse local populations.

  • Live video meeting

  • Inbuilt chats and group chats

  • Allows multiple admins/moderators

  • Only available on mobile

  • Lacks dashboard and analytics.

  • UI needs simplification.

  • Requires enhancement in payment options for better usability.

Group 23930.png
User Research
USER RESEARCH

Our user research focused on understanding diverse community types—business networks, educational institutions, local interest groups, etc. We aimed to uncover unique user requirements, challenges, and expectations, informing our design decisions for a platform that caters to varied needs. Our approach included interviews, surveys, and analytics to grasp user behaviors and preferences in community management. We ensured a diverse participant selection across demographics, roles, and community types

image.png
USER SURVEY & INTERVIEW

User research was pivotal as we sought insights from diverse user backgrounds, each expected to engage with the application uniquely. From this broad spectrum, a select set of interviews offered crucial insights, covering diverse perspectives and uncovering key challenges and expectations, shaping our understanding of their varied interactions with the application.

1.png

"Trying to remind everyone about payments and talk to them on different apps is getting messy; I need one application that does it all, makes things simpler."
-  Mr.RAKESH
     Bengaluru Fitness Club (BFC) Personal Trainer

2.png

"Teaching different batches is exciting, but managing them later is a bit tough; I'd love a platform where I can manage members based on my needs, using filters for specific dates, making it easier to track engagement and improvements between different groups."
- Ayush Kishan & Siddarth R
    Teach architecture software courses

3.png

"As part of a professional network, the struggle to manage extensive communication among 400 members exceeds group capacity; an all-in-one platform for efficient management is direly needed."
- Veena Nanda
    BNI Bangalore Branch (Professional Networking Organization)

4.png

"Having a platform that ensures timely reminders for deadlines, allows for sharing relevant content by users, having counsellors tagged for assistance, all while safeguarding student privacy, would truly be the ideal solution for us."
- Mr. Shiva Karthik
   Careergyan (Abroad Education Consultant)

Insights
INSIGHTS

After conducting user interviews, contextual inquiry and analyzing the gathered data, I was able to categorize the insights into these 6 categories

posts-carousel-vertical_svgrepo.com.png

Content Management

  • Need streamlined oversight for diverse content shared by admins and members.

  • Require efficient monitoring tools to regulate shared content, ensuring alignment with community guidelines.

person-team_svgrepo.com.png

Member Management

  • Seeking improved methods for inviting members and managing their roles and activities.

  • Need better tools to monitor member activity and engagement for effective community management.

cashback-inr-icon 1.png

Financial Administration

  • Require improved oversight for platform revenues and financial balances.

  • Seeking customizable filters for detailed financial insights and smarter payment requests.

Subscriptions Administration

noun-subscription-2445085 1.png

  • Need improved flexibility and ease in creating custom plans and managing payments.

  • Seeking automated processes for billing and reminders, simplifying subscription renewals.

dashboard 1.png

Dashboard Analytics

  • Require a consolidated view of community analytics focusing on engagement and visitor sources.

  • Need refined insights through filters for effective decision-making and strategy.

message-circle-lines-alt_svgrepo.com.png

Communication

  • Seeking improved methods for direct and group messaging while safeguarding personal details.

User Flow
USER FLOW
user flow.png
Conceptualization
CONCEPTUALIZATION
The Solution
THE   SOLUTION
JOIN & ENGAGE

Be part of any community (paid or free) and get regular updates through posts and subscribe to your suitable plan created by the admin.

login.gif
BE AN ADMIN & MEMBER

Switch easily Between Administering and Being a Member of Another Community

FOR ADMINS
CREATE NEW COMMUNITY
Create Community.gif
Members.gif
MANAGE MEMBERS

Manage members of your communities by monitoring them, assign roles to memebrs and make them admin or member of the community , observe the activity status of them and send invitations to add people into your community or bulk invite multiple people

Sending gentle warnings to people not fostering to community guidelines or remove them from the community

Posts.gif
POST MANAGEMENT

Have content oversight in a single place by monitoring posts by admins and members of all the communities created by you

SUBSCRIPTION MANAGEMENT

Tailor your subscription models by Setting different price points and durations. Send automated bills and notify the members for thier upcoming payments

Manage Plan.gif
Payments.gif
PAYMENT MANAGEMENT

Track your communities revenue by total earnings, settled and unsettled balances with real time data. Customize revenue data analytics by filtering results based on selected communities or specific dates to make data driven decisions

Seamlessly request payments from members for community-related matters. Admins can even personalize requests, addressing unique needs while keeping financial records precise and hassle-free.

COMMUNITIES LIST

Shows a list of all created communities along with their respective admins. Each community receives an immediate web address for easy sharing which can be edited as well. Users have the option to create new communities.

Community List.gif
Dashboard.gif
DASHBOARD

Real time insights to track growth and engagement. Customize analytics by focusing on specific communities, narrowing down by dates

FOR MEMBERS

Members of the communities have access to screens that looks like this.

Member FLow.gif
CHange Community.gif

Users have the ability to navigate to different communities

bottom of page